Agriculture plays a vital role in the Indian economy. Over 70 per cent of the rural households depend on agriculture. Agriculture is an important sector of Indian economy as it contributes about 17% to the total GDP and provides employment to over 60% of the population.

Despite of this, the Indian Agribusiness still confronts issues such as low level of business sector, reconciliation and integration, availability of dependable and convenient information needed by farmers on different issues in farming.